Corporate Responsibility

Product Stewardship

One of the foremost criteria of the company’s customer service approach has been to ensure that its services, often undertaken on our customers’ premises, meet every regulatory requirement.

This is particularly important in the Rentokil Pest Control division where it is required to respond to regulatory changes on behalf of customers.

RADAR Mouse Unit Achieves Product Registration

In 2009 Rentokil Initial became the first company in Europe to achieve a Product Registration under the new Biocidal Products Directive for its RADAR mouse control device. This directive has been a major piece of European Legislation and it will have a very significant impact on the availability of the products used in the delivery of pest control services in the future.

Rentokil Pest Control's regulatory team has worked on the RADAR application for over 5 years. This opens up the way for Rentokil to make RADAR (which uses CO2 rather than traditional poisons) available to whichever of our operating units in the European marketplace which wish to deploy it.

Non-Anticoagulant Rodenticide Achieves Annex 1 Listing

A vote in 2008 by the European Commission, resulted in the company’s co-owned non-anticoagulant rodenticide, Alphachloralose, achieving Annex 1 Listing under the Biocidal Products Directive.

This decision was of particular significance since it ensures that this product continues to be available for domestic users, at a time when similar products, based on other compounds, are being closely scrutinised because of their environmental impact and toxicity profile.

In some markets domestic use has already been stopped for some classes of compounds due to these concerns. The result was achieved after six years of extensive efforts by the Rentokil technical team and means that domestic customers continue to have a safe and effective product to tackle rodent infestations.

SilverSafe Clinical Waste Unit

Similarly, focusing on cutting the risks of infection, Initial Medical Services has introduced two new products.

The first, InSafe, is targeted at dental practices, over 50% of which suffer at least one needle “stick” injury a year. InSafe offers comprehensive protection from the beginning of the procedure to the disposal of the needle. The specially designed syringe protects the needle at all times and its partnering sharps container removes needles safely.

The second is their SilverSafe clinical waste unit uses antimicrobial silver to kill bacteria – reducing the risk of cross infection illnesses such as MRSA. It is also based on the NHS colour coding guidance on waste.


In 2013 we launched the Signature range of Initial Hygiene products offering cubicle hygiene, hand hygiene and feminine hygiene. The range has been designed to look great in customer premises; be easier to use and clean; and includes anti-bacterial surfaces. For example, the new feminine hygiene unit will harbour up to 20 times less bacteria on the lid surface. The worldwide launch required extensive end-user research (including ensuring the products met regulatory requirements in countries in which they would be offered) and product life-cycle testing. The air freshener unit was tested for nearly two million uses. Signature received the President’s Design Award, Singapore’s most prestigious product design accolade.

At the heart of the Signature range was a desire to support customers to improve workplace hygiene – this has been shown to positively impact employee sick days, estimated to cost European employers around €800 per employee per year, and productivity.


Initial Workwear has launched a new premium collection and two new personal protection equipment (PPE) workwear collections to meet the needs of customers and differentiate itself from its competitors. The new premium collection is called Evolution and the new PPE collections are called ‘Alpha’ and ‘Delta’. Drawing on market research Initial Workwear conducted in 2013, the collections have been developed by Initial Workwear’s R&D department.

Pest Control

In pest control markets around the world, bird activity can lead to damage and hygiene issues affecting both people and buildings. Three new deterrent solutions were introduced in 2013.

The first is a self-adhesive tape that carries a solar-energy produced current, which deters bird landings; second, a lightweight portable net that can be triggered remotely to capture birds trapped in buildings such as shopping centres or warehouses; and finally a paste called Avigo which has a hot chilli compound to give the birds a ‘hot surprise’ when they take off and successfully deters them from returning.

© 2018