Initial launches HygieneConnect


The female of the species is more cleanly than the male

Initial reveals washroom habits of 100,000 people across Europe and launches new HygieneConnect system to improve levels of handwashing.

Key findings:

  • Anonymous monitoring of 100,000 people reveals that only 38% of men and 60% of women wash their hands after going to the toilet, risking cross contamination and illness.
  • Initial launches HygieneConnect; the first fully-integrated monitoring, display and recording system which improves standards of hand washing by up to 50%.

If you’ve ever harboured doubts about the personal hygiene habits of your work colleagues, look away now. Initial, the global leader in hygiene services, has today launched a new system to improve hand hygiene compliance together with findings from the largest ever analysis into handwashing habits, which discovered that just 38% of men and 60% of women washed their hands after using the toilet.

The findings were compiled as part of an extensive trial across Europe and the UK of a new advanced sensing system in washrooms, designed to raise hand hygiene compliance. The ground-breaking new product, Initial HygieneConnect, delivered an increase in handwashing compliance of up to 50%.

Sensors on washroom doors and handwash dispensers monitor washroom and handwash usage. The aggregated, anonymous data is then reported back to workers in real-time via LCD hygiene compliance monitors. Seeing the data changes behaviour. This informal ‘nudge’ and increased peer pressure helps drive up hand washing rates dramatically. Compliance rose to 90% within two days of the data being displayed, before stabilising between 80% and 85%.

Pilots were undertaken across multiple different types of businesses such as education, office and retail facilities as well as other sectors where good hand hygiene is essential.In total, the washroom habits of 100,000 people were analysed.

Initial HygieneConnectlaunches today in the Netherlands, and will soon be available across Europe. The service is available to any organisation, but demand is expected to be highest in the food, health and education sectors and among large employers of office workers wanting to reduce absenteeism amongst employees due to infectious diseases (such as colds and flu).

"Good hand hygiene is essential in some industries, such as food processing, but it also helps stop the spread of disease in everyday life. One day every washroom will have some sort of monitoring system to give us that nudge to wash our hands," says Stewart Power, Marketing and Innovation Director at Rentokil Initial. "This is the first system that provides anonymous data back to washroom users and we have seen that it changes behaviour and genuinely reduces the risk of cross contamination."

Benefits of Initial HygieneConnect

  • Improves handwashing rates by up to 50%:protecting brands and reputations by reducing the risk of cross-contamination and ultimately protecting the well-being of customers and employees.
  • Continuous monitoring of Hand Hygiene compliance:delivers the benefits of human monitoring often used in high risk environments but on a continuous basis at a fraction of the cost.
  • Drives compliance while maintaining privacy:unlike some other approaches, sensing data is anonymous and has not raised privacy concerns.
  • Places responsibility on the individual: the display shows the team compliance rate and uses nudge theory and peer pressure to encourage each individual to do their bit.
  • Proves an organisation’s commitment to Hygiene: visible demonstration to employees and auditors that a business places the highest focus on minimising a key hygiene risk.
  • Delivers actionable insight:online access to real-time data about footfall and compliance rates in each of your washrooms helps identify issues and support behavioural change.


The HygieneConnect system requires no wiring in the washroom and can be installed with the minimum of disruptions. It can even be retrofitted to many types of soap dispensers.

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Media enquiries:

Malcolm Padley, Corporate Communications Rentokil Initial plc     07788 978 199

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